The Coffee Bean and Tea Leaf

The Coffee Bean & Tea Leaf partnered with me to lead a global packaging redesign across their full product line — from whole bean bags spanning multiple origins and roast levels, to seasonal holiday cup illustrations, to in-store signage and promotional materials. The challenge wasn't just the design system itself, but making it scalable: unified visual standards that could roll out consistently across every SKU, format, and location, while still leaving room for seasonal storytelling.

Contributors

Jim Wylie, Creative Director at The Coffee Bean and Tea Leaf®