Pizza Hut International Style Guide and Brand Guide

Pizza Hut came to me with a challenge: bring more attitude and fun to an established global brand, without losing what made it feel like Pizza Hut. Part of the work involved directing photography for a broad, international cast — kids, parents, everyday people — to capture the brand's core idea: real life, made better by great pizza. The resulting style guide became the backbone for consistency across thousands of locations worldwide, giving individual stores a clear system to build their own internal advertising, coupons, and in-store displays from — without drifting off-brand.